Post-Andromeda Facebook Ads: What's Actually Working Now
Meta’s Andromeda and Gem updates changed how Facebook ads work. What’s working now is simple structure, creative diversity, and feeding the algorithm high-quality data.
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Notes, short essays, and practical breakdowns on marketing, growth, funnels, and real-world execution.
Mental Models for Growth and Marketing
A practical collection of mental models to think clearly about growth, marketing, decision-making, and leverage — written as notes to reason better, not tactics to blindly follow.
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Retention: The Real Engine of Growth
You’re doing sales because you failed at marketing. You’re doing marketing because you failed at a product
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